ADV CAMPAIGN 2019-2020
LIKE
Portraits by Fabrizio Ferri
LIKE, whose name evokes pleasure, has captivated since its debut: delighting, empowering, and surprising with a distinctive style made for today’s woman.
As in the most international language, LIKE connects “socially” design, style, glamour and rigor, managing to express Crivelli values.
LIKE carries with it, in its circular but not closed form, the initial of the Maison A figure never declared, only just received.
LIKE has a thickness that is not absolute. Looking at the collection’s proposals, each look captures new levels of light.
Two personalities of the best Made in Italy were called to sublimate this Italian journey: the award-winning actress Micaela Ramazzotti, testimonial of the Crivelli maison, and the photographer Fabrizio Ferri, a reference for Italian photography in the world.
Every moment on set was an osmotic exchange of emotions, just like in a movie. An authentic union, based on female instinct and supported by the suggestions of a master of the image.
The result is a campaign that alternates black and white images with color and which artistically leaves a scent of neorealism, bringing Italian modernity and quality craftsmanship into the world.
Crivelli wanted to summarize it in a collection emblem for women who want to be modern every day and thus remain even more memorable.
LIKE has a thickness that is not absolute. Looking at the collection’s proposals, each look captures new levels of light.
LIKE is divided into four lines: slim, plain, regular and full pavé.
