Bruno Crivelli’s thoughts on an unprecedented historical period have led the maison to reconsider its communication, focusing on interpersonal relationships as a key to rebirth.

A meeting that took a long time to wait is the script of the video Ora più che mai which explores new feelings and rediscovers a new meaning of the concept of bonding, without keeping secret the fear that this historical period has caused.

Together with the valuable contribution of Fabrizio Ferri, the story Ora più che mai, from which the video originates, a new expression of communication, starts from the enthusiasm for a new beginning as a source of ideas and creativity.

Fabrizio Ferri’s eyes capture the emotion of the encounter and the strenght of a hug wrapped in the wind, which translates into the primordial symbol of love: the heart.